The Space Age Beat

Unpacking the Techno Cultural Elements of Space Channel 5

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By Marco Fabrizio
11.30.2023

Space Channel 5 danced its way into our hearts in 1999, releasing on the Sega Dreamcast. This colorful and vibrant universe was created by Tetsuya Mizuguchi, inspired by retro-future cinema and novels. The game centered around fearless intergalactic news reporter Ulala, who works for the broadcasting network Space Channel 5. Our hero lives in an advanced and highly civilized society, where major networks compete for viewership. But early in the game, disaster strikes, as aliens known as the Morolians invade, forcing people to dance uncontrollably. As the game concludes, Ulala confronts the true mastermind behind the plot, a man named Blank, who is the CEO of a rival network. Blank manipulated the Morolians with fake threats from the galaxy's inhabitants. He had hoped that their invasion would create sensationalized news segments drawing more eyes and dollars to his network. Ultimately, this satirical storyline explores media sensationalism and its quest to attract viewers, mirroring what we experience in society today. It parallels the rise of influencer culture, where fashion and music are often intertwined and showcased in a stylized, digital format.

Space Channel 5 has a large impact on so many designers and creatives today when it comes to music we hear in the fashion and creative industry. The gameplay centered around beats mixed in with funk, house, and techno, all of which are mainstays in club culture and runway shows today. Furthermore, the game's rhythm-based mechanics foresaw the interactive nature of modern music experiences, where engagement and beats are paramount.

But it truly is Ulala, the protagonist of "Space Channel 5," who became an instant style icon with her futuristic miniskirt, knee-high boots, and a distinct pink hairstyle. Her look was more than just a character design; it was a statement, blending 1960s space-age chic with the boldness of the late 90s. This melding of eras created a timeless fashion template that continues to inspire designers. As the 90s have taken the fashion world by storm, Space Channel 5 continues to be discovered as a 'hidden gem' by more and more young creators today.

Two decades on, "Space Channel 5" remains relevant in both dance music and fashion. Its influence transcends gaming, symbolizing a fusion of music, style, and interactive entertainment. As we continue to see revivals of past fashion trends and the ever-evolving landscape of dance music, the impact of this game is a testament to its visionary design and cultural foresight.